GENERALIZATION OF THE NERLOVE-ARROW MODEL TO MULTI-FIRMS ADVERTISING UNDER UNCERTAINTY

被引：15

|

作者：

TAPIERO, CS

机构：

来源：

MANAGEMENT SCIENCE | 1979年 / 25卷 / 09期

关键词：

D O I：

10.1287/mnsc.25.9.907

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：907 / 915

页数：9

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