The article is about the economic growth of the insular system caused by the transformation of the land scape for the benefit of tourism through the marketing products and services offered globally, under the context of new colonialism. The article is the result of an investigation related to the analysis of alterations in the west coast of the island of Cozumel, caused by the impulse of cruise tourism. This can reveal the process of homogenization of insular space tourism impacts in space as a result of changes in the mode of production and the economic dependence of the area.