INTERNATIONAL MARKETING PLANNING

被引：7

|

作者：

MCDONALD, MHB

机构：

来源：

EUROPEAN JOURNAL OF MARKETING | 1982年 / 16卷 / 02期

关键词：

D O I：

10.1108/EUM0000000004862

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：3 / 32

页数：30

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