BRAND OF COUNTRY AS A POTENTIAL FOR SUSTAINABLE DEVELOPMENT OF UKRAINE

The search of an effective solution of the economic crisis in Ukraine requires the use of innovative approaches to the choice of strategy development, economic management mechanism, integration of internal and external sources of funding. The formation of a national brand of the country is an extraordinary approach to this difficult situation. Using the experience of building national brands proves the effectiveness of this strategy. Support of the branding process by the European community will provide a synergistic effect of economic growth in Ukraine.