READINGS IN MARKETING, 2ND EDITION - MCNAIR,MP, HANSEN,HL

被引：0

|

作者：

DIRKSEN, CJ

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来源：

JOURNAL OF MARKETING | 1957年 / 21卷 / 03期

关键词：

D O I：

10.2307/1247532

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：382 / 383

页数：2

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