INVESTIGATING HETEROGENEITY IN BRAND PREFERENCES IN LOGIT-MODELS FOR PANEL DATA

被引：182

|

作者：

CHINTAGUNTA, PK ^{[1
]}

JAIN, DC ^{[1
]}

VILCASSIM, NJ ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60201

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 04期

关键词：

D O I：

10.2307/3172782

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：417 / 428

页数：12

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