Over the past decade measurement has focused primarily on the produce of the development process. More recently the process itself has come Under closer scrutiny. However, this has highlighted a problem, namely that it is difficult to measure something that tends to be rather diffuse and ill-defined. As a company's performance is intimately linked to its underlying processes, there is a need to provide a means by which process analysis can be undertaken in a reasonably objective fashion. As a consequence the last few years have seen the emergence of process modelling as a means of providing reference models on which assessment can be based. The paper presents a unified view of these three disciplines and shows that by adopting such an integrated approach a very firm basis for improvement can be established. In this paper it is assumed that the aim of a process is to produce products that are on time, to cost, and of high quality. As this is the primary aim, product measures provide the target against which assessment will be based. Process issues such as productivity, efficiency and adaptability, etc., provide the objectives for the process measures. These measures are based firmly on the organizational goals, and the underlying process model.