POWER MEASUREMENT IN DISTRIBUTION CHANNEL

被引：403
|
作者：
ELANSARY, AI
STERN, LW
机构：
[1] LOUISIANA STATE UNIV,BATON ROUGE,LA 70803
[2] OHIO STATE UNIV,COLUMBUS,OH 43210
来源：
JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 01期
关键词：
D O I：
10.2307/3149605
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：47 / 52
页数：6
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