THE IMPACT OF INTELLECTUAL CAPITAL ON THE RESPONSIBILITY AND SUSTAINABILITY OF THE COMPANY. EXAMPLE OF AN ASSESSMENT OF THE SOCIALLY RESPONSIBLE INVESTMENT

In the economy, as in many other aspects of life, it seems wrong. Things are rarely what they seem to be. Behind the fabulous earnings of large companies can hide some serious things from the point of view of socio-economic financial, which have diminished appreciably values with the values of the assets at all insignificant. At the same time, the economic structure in appearance "curls" can give proof of a robustness and vitality economic-financial out of joint. Examples are at every step: large industrial companies located in the collapse exist alongside small but prosperous companies or firms "equal" in relation to the main technical-economic parameters, but which records are appreciably different in performance, etc. During the study of the event we've tried to develop, on the basis of its own contribution, the methodological aspects related to the registry, analysis and evaluation of the intangible capital firms, including under the aspect of the influence exercised by this capital on social responsibility and sustainability.