PERCEPTION OF SELF, GENERALIZED STEREOTYPES, AND BRAND SELECTION

被引：125

作者：

GRUBB, EL

HUPP, G

机构：

[1] PORTLAND STATE COLL,SCH BUSINESS ADM,PORTLAND,OR

[2] MKTG & RES COUNSELORS INC,DALLAS,TX

来源：

关键词：

D O I：

10.2307/3149794

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：58 / 63

页数：6

共 12 条

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[2]

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[3]

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[4]

FERBER R, 1949, STATISTICAL TECHNIQU

[5]

Goffman Erving, 1973, PRESENTATION SELF EV

[6]

Gough HG, 1955, REFERENCE HDB GOUGH

GRUBB, EL ;

GRATHWOHL, HL .

[8]

NEWCOMB TM, 1950, SOCIAL PSYCHOLOGY

[9]

Staudt T.A., 1965, MANAGERIAL INTRO MAR

[10] PSYCHOLOGICAL-FACTORS IN PREDICTING PRODUCT CHOICE [J].

WESTFALL, R .