CONSERVATISM AND GENDER IN THE PERCEPTION OF SEX-ROLES IN TELEVISION ADVERTISEMENTS

被引：2
|
作者：
MELVILLE, DJA
CORNISH, IM
机构：
[1] UNIV WAIKATO,DEPT EDUC STUDIES,PRIVATE BAG 3105,HAMILTON,NEW ZEALAND
[2] UNIV ULSTER,COLERAINE,NORTH IRELAND
来源：
PERCEPTUAL AND MOTOR SKILLS | 1993年 / 77卷 / 02期
关键词：
D O I：
10.2466/pms.1993.77.2.642
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
On the Wilson-Patterson Attitude Inventory, scores of 25 men and 25 women undergraduates showed no sex difference on conservatism when judging perceptions of sex-roles in televised advertisements, although the means on Dominance for men indicated women were perceived as subordinate.
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页码：642 / 642
页数：1
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