CHILDRENS USE OF COGNITIVE DEFENSES AGAINST TELEVISION ADVERTISING - A COGNITIVE RESPONSE APPROACH

被引：158

作者：

BRUCKS, M ^{[1
]}

ARMSTRONG, GM ^{[1
]}

GOLDBERG, ME ^{[1
]}

机构：

[1] MCGILL UNIV, FAC MANAGEMENT, MONTREAL H3A 1G5, QUEBEC, CANADA

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 14卷 / 04期

关键词：

D O I：

10.1086/209129

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：471 / 482

页数：12

共 50 条

[1] EFFECTS OF COGNITIVE DEVELOPMENT ON CHILDRENS RESPONSES TO TELEVISION ADVERTISING
RUBIN, RS
JOURNAL OF BUSINESS RESEARCH, 1974, 2 (04) : 409 - 416
[2] CHILDRENS COGNITIVE RESPONSES TO ADVERTISING
BRUCKS, M
GOLDBERG, ME
ARMSTRONG, GM
ADVANCES IN CONSUMER RESEARCH, 1986, 13 : 650 - 654
[3] CHILDRENS REACTIONS TO TELEVISION ADVERTISING - EXPERIMENTAL APPROACH
GOLDBERG, ME
GORN, GJ
JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) : 69 - 75
[4] CHILDRENS PERCEPTIONS OF TELEVISION AS A FUNCTION OF COGNITIVE STAGE
KLAPPER, HL
PUBLIC OPINION QUARTERLY, 1974, 38 (03) : 436 - 436
[5] Television Advertising Effectiveness: A Cognitive Recall Mechanism
Das, Saumendra
PACIFIC BUSINESS REVIEW INTERNATIONAL, 2018, 10 (08): : 15 - 20
[6] COGNITIVE DEVELOPMENTAL STUDY OF CHILDRENS ATTENTION TO TELEVISION COMMERCIALS
WARTELLA, E
ETTEMA, JS
COMMUNICATION RESEARCH, 1974, 1 (01) : 69 - 88
[7] CHILDRENS COGNITIVE STYLE AND RESPONSE MODIFICATION
BLUM, AH
BROVERMAN, DM
JOURNAL OF GENETIC PSYCHOLOGY, 1967, 110 (01): : 95 - +
[8] CHILDRENS TELEVISION - ITS EFFECT ON NUTRITION AND COGNITIVE-DEVELOPMENT
PALUMBO, FM
DIETZ, WH
PEDIATRIC ANNALS, 1985, 14 (12): : 793 - &
[9] AN EXAMINATION OF COGNITIVE-FACTORS RELATED TO HUMOROUSNESS IN TELEVISION ADVERTISING
ALDEN, DL
HOYER, WD
JOURNAL OF ADVERTISING, 1993, 22 (02) : 29 - 37
[10] Do children's cognitive advertising defenses reduce their desire for advertised products?
Rozendaal, Esther
Buijzen, Moniek
Valkenburg, Patti
COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH, 2009, 34 (03): : 287 - 303

← 1 2 3 4 5 →