RELATIONSHIP BETWEEN ANXIETY AND POSITIVE AND NEGATIVE ADVERTISING APPEALS

被引：33

作者：

WHEATLEY, JJ ^{[1
]}

OSHIKAWA, S ^{[1
]}

机构：

[1] UNIV WASHINGTON,SEATTLE,WA

来源：

JOURNAL OF MARKETING RESEARCH | 1970年 / 7卷 / 01期

关键词：

D O I：

10.2307/3149511

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：85 / 89

页数：5

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