Development of a sector with a bright future: teleshopping

Non-store selling represents an opportunity for many companies to diversify their activities in their business and expand their markets. Among all direct methods of purchase, teleshopping is experiencing a great development in recent years thanks, in part, to the advances made in new technologies, allowing that television media becomes a very important tool for trade all over the world. The outstanding broadcasting increase of this kind of programs / advertisements, reflected not only in the channel's broadcasting time and the apparition of prearranged images, but also in the number of channels (regional, local and sale channels) and companies that offer these services and the access to Internet through television are aspects that encourage the development of this method of purchase. This paper is focused in analysing the evolution of teleshopping along the time with the aim of highlight its importance and identify the future trends.