BODY AND MODERNITY IN COLOMBIA IN THE 1940S: AN APPROACH FROM CROMOS MAGAZINE

This paper presents the way how the body was depicted visually and textually in Cromos, one of the most important Colombian magazines in the middle of last century. It aims to portray the tension and semiotic regimes activated in a language that starts experimenting social reality and the body. The research period spans from the 1940s to 1949, a period characterized by violence, economic boom, and a breakthrough in cultural and governmental policies. During this period the idea is also spread about a more industrialized modernity and more urban narratives are created as a discursive form. Thus the paper also highlights how Cromos is used to enunciate the body, the semiotic and narrative strategies to provide it with a meaning closer to the proposals that imply the social changes of this period.