We present three scenarios of OECD average sectoral energy intensities in the year 2010. These represent the direction in which current and expected trends seem to be moving; what might happen if energy efficiency were given a high priority by governments and the private sector; and what might be achieved if restraining energy use became a very high priority for public policy (eg if CO2 emissions were recognized as a serious problem). The scenarios delineate an important (if somewhat vague) boundary between a relatively easily attainable improvement in efficiency and a more problematical level of change. With a mixture of pricing and other policies, they suggest that OECD primary energy use in 2010 could be 20-25% less than currently seems likely (or about equal to demand in 1989) if fairly determined efforts were made. To increase that reduction to 40-45% would be very challenging, but not impossible.