Psycholinguistic study of the perception of modern Russian-language document by the semantic differential and "counter-text" methods

In this article is discussing the psycholinguistic methodology to diagnose the availability of official-business documents and investigation of the factors that increase / decreasing the degree of adequacy of understanding by the professional recipients. Authors believe that experimental techniques (semantic differential followed by treatment with the results of the factorial analysis method) and "counter text" are effective for this purpose. The "counter-text" method (A. Novikov) allows the reconstruction of the process of understanding as the process of establishing an implicit meaning. Evaluation reactions "prediction" and "speculation" in the construction of recipients' "counter text" creates the conditions for a psycholinguistic meaningful interpretation of the official-business text, fixing individual dynamics, determining the difficulty of understanding.