SPECIAL PROBLEMS IN DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS

被引：0

|

作者：

JOHNSTONE, JM

机构：

来源：

FOOD AND DRUG LAW JOURNAL | 1987年 / 42卷 / 03期

关键词：

D O I：

暂无

中图分类号：

TS2 [食品工业];

学科分类号：

0832 ;

摘要：

引用

收藏

页码：315 / 322

页数：8

相关论文

共 50 条

[1] DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS
NOVITCH, M
FOOD AND DRUG LAW JOURNAL, 1984, 39 (03): : 306 - 311
[2] Direct-to-consumer advertising of prescription drugs
Kravitz, RL
WESTERN JOURNAL OF MEDICINE, 2000, 173 (04): : 221 - 222
[3] An assessment of direct-to-consumer advertising of prescription drugs
Calfee, J. E.
CLINICAL PHARMACOLOGY & THERAPEUTICS, 2007, 82 (04) : 357 - 360
[4] A decade of direct-to-consumer advertising of prescription drugs
Donohue, Julie M.
Cevasco, Marisa
Rosenthal, Meredith B.
NEW ENGLAND JOURNAL OF MEDICINE, 2007, 357 (07): : 673 - 681
[5] Consequences of direct-to-consumer advertising of prescription drugs
Lexchin, J
CANADIAN FAMILY PHYSICIAN, 1997, 43 : 594 - 596
[6] Direct-to-Consumer Information and Advertising for Prescription Drugs
Gress, S.
Maas, S.
Wasem, J.
GESUNDHEITSOEKONOMIE UND QUALITAETSMANAGEMENT, 2008, 13 (01): : 19 - 24
[7] Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng
JOURNAL OF ADVERTISING RESEARCH, 2008, 48 (01) : 30 - 41
[8] Direct-to-consumer advertising of prescription drugs: The evidence says no
Lexchin, J
Mintzes, B
JOURNAL OF PUBLIC POLICY & MARKETING, 2002, 21 (02) : 194 - 201
[9] Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
Amaldoss, Wilfred
He, Chuan
MARKETING SCIENCE, 2009, 28 (03) : 472 - 487
[10] Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs
Richard F. Beltramini
Journal of Business Ethics, 2006, 63 : 333 - 343

← 1 2 3 4 5 →