PRODUCT STRATEGIES AND THE PERCEIVED COMPETITIVE SITUATION - DO THEY AFFECT RETAILER PROFITABILITY

被引：0
|
作者：
JUDD, LL
VARZANDEH, J
VAUGHT, BC
机构：
来源：
DEVELOPMENTS IN MARKETING SCIENCE, VOL 12 | 1989年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：483 / 487
页数：5
相关论文
共 50 条
  • [1] HOW DO DIFFERING COMMUNITY ENGAGEMENT STRATEGIES AFFECT CONSUMER RESPONSES TO A RETAILER?
    Briggs, Elten
    Yang, Zhiyong
    Harmon-Kizer, Tracy R.
    Arnold, Todd J.
    JOURNAL OF MARKETING THEORY AND PRACTICE, 2016, 24 (01) : 109 - 127
  • [2] Do competitive strategies affect working capital management efficiency?
    Habib, Ahmed Mohamed
    Yang, Guo-liang
    Cui, Yuan
    BUSINESS PROCESS MANAGEMENT JOURNAL, 2024, 30 (05) : 1716 - 1736
  • [3] The Current Situation and Problems of Retailer's Private Brand Product
    Ren, Fangxu
    INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6, 2011, : 11 - 14
  • [4] Perceived convenience retailer innovativeness: how does it affect consumers?
    Lin, Chen-Yu
    MANAGEMENT DECISION, 2016, 54 (04) : 946 - 964
  • [5] How does a return period policy change affect multichannel retailer profitability?
    Ertekin N.
    Agrawal A.
    Manufacturing and Service Operations Management, 2021, 23 (01): : 210 - 229
  • [6] How Does a Return Period Policy Change Affect Multichannel Retailer Profitability?
    Ertekin, Necati
    Agrawal, Anupam
    M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT, 2021, 23 (01) : 210 - 229
  • [7] Elements of the competitive situation that affect intrinsic motivation
    Reeve, J
    Deci, EL
    PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN, 1996, 22 (01) : 24 - 33
  • [8] The effects of product modularity on competitive performance - Do integration strategies mediate the relationship?
    Jacobs, Mark
    Vickery, Shawnee K.
    Droge, Cornelia
    INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, 2007, 27 (9-10) : 1046 - 1068
  • [9] Markup pricing strategies between a dominant retailer and competitive manufacturers
    Wang, Jian-Cai
    Wang, Ai-Min
    Wang, Yao-Yu
    COMPUTERS & INDUSTRIAL ENGINEERING, 2013, 64 (01) : 235 - 246
  • [10] Can advertising creativity affect product perceptions and retailer evaluations?
    Modig, Erik
    Rosengren, Sara
    JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2014, 23 (06): : 452 - +
12345