A CONSIDERATION OF THE DIFFERENCES IN READINESS OF RECALL OF THE SAME ADVERTISEMENTS BY MEN AND WOMEN

被引：3

作者：

Barkley, Key Lee

机构：

来源：

关键词：

D O I：

10.1037/h0070713

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：308 / 314

页数：7

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[6]

Naether Carl A., 1928, ADVERTISING WOMEN

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[8] THE RETURN COUPON AS A MEASURE OF ADVERTISING EFFICIENCY [J].

Poffenberger, A. T. .

[9]

POFFENBERGER AT, 1928, PSYCHOL ADVERTISING

[10]

Starch D., 1926, PRINCIPLES ADVERTISI