THE SPORTS MARKETING AND SPONSORSHIP - EXAMPLE OF GYORI AUDI ETO KC

被引：0
|
作者：
Nagyova, Nikoleta [1 ]
Vlacsekova, Dominika [1 ]
机构：
[1] J Selye Univ, Bratislavska Cesta 3322, Komarno, Slovakia
来源：
AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH | 2016年 / 6卷 / 02期
关键词：
sports marketing; sponsorship; marketing communication;
D O I：
暂无
中图分类号：
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号：
07 ; 0710 ; 09 ;
摘要：
The main goal of the scientific paper is the analysis of sports, specifically of the ever-evolving activities in the field of marketing, as well as sponsorship and strategies regarding them. The scientific paper contains results of research, in which both qualitative and quantitative research methods were applied. For the purposes of qualitative research we had an interview with the club's head of communications. For the purposes of quantitative research, we chose a questionnaire survey, which was presented to the fans.
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页码：58 / 60
页数：3
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