Corporate creativity: introducing the Creative Idea Solution (c) framework

In this paper, the Creative Idea Solution (c) framework (CIS) is presented as a response to the call made by Kozbelt et al. (2010), Lubart (2001) and Rietzschel et al. (2009). The CIS framework integrates theory and methods from creativity research into an open and continued innovation process, and the authors argue that this interdisciplinary approach diminishes the gap between the two literatures. To indicate the value of the proposed framework in practise, a nine month action research case study was conducted in an international technological manufacturing company. The results and the learning outcomes from this action research are presented and the indications which emerged are compared to the existing literature.