Pharma advertising- Is it deceptive?

Ethics is considered to be extremely important in advertising as to the reputations, credibility and success of the company depends upon the same. The advertising in pharmaceutical industry takes the form of direct-to-consumer advertising, sales promotion to physicians, pharmacists and other health care professionals. Promotional activities are performed by sales personnel of pharmaceuticals manufacturer and advertisement of the product is initiated through electronic or print media. All promotional claims should be current, accurate, balanced and not misleading either directly by implication or omission. In the pharmaceutical sector, bribery and corruption has emerged as one of the key compliance risks to pharma companies. Developing markets are becoming more exposed to the three problems of corporate governance-fakes, fraud and forgery. A preventive-check method to make an anti-fraud situation and proactively facing the risks is the necessity of the present world, while there are ever-increasing set of laws for global pharmaceutical companies in the developed markets.