Growing Halal Meat Demand: Does Australia Miss Out A Potential Trade Opportunity?

With growing number of Muslim population and improved purchasing power of Muslim community in Asia-pacific zone, Halal food market appears as a potential opportunity for meat producers. The strict requirement of Halal standard, however, makes the entry to this potential market often challenging. This study analyses trade potential in Halal Bovine meat industry; and finds that India and Brazil have successfully entered the market and grabbed a substantial segment of the market. Australia, being a leader in global Bovine meat supply, stays far behind in the race. Collaboration with Muslim countries (that have advanced in developing acceptable Halal standard) would help Australia to take a lead in the Global Halal Bovine meat market.