The Importance of Innovative Management Practices as Part of Business Success in a Developing Nation: A Case Study of Communications Fiji Ltd

Communications Fiji Limited (CFL) is a profitable, high- profile, publicly owned media organisation originally set up in Fiji by William Parkinson in 1986. This company is a market leader and has expanded throughout the Pacific over the last decade to include radio stations in Papua New Guinea and the Solomon Islands. Much of the success of this small medium enterprise (SME) has been due to the innovative management practices employed and encouraged by Parkinson. Awareness of cultural differences, knowledge of indigenous traditions and viewpoints, and sensitivity to macro, societal, and internal influences, has allowed the company to successfully incorporate these sensibilities into everyday management philosophy. The CFL experience provides an example of functional and innovative management practices that may have utility for other SMEs in developing nations.