Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

被引：0
|
作者：
Hazlett, Kirk [1 ]
机构：
[1] Curry Coll, Commun Publ Relat, Milton, MA 02186 USA
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2012年 / 21卷 / 04期
关键词：
Social media; Digital business strategy; Social enterprise; Stakeholder engagement;
D O I：
10.1108/10610421211246748
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页数：4
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