PUBLISHING ACTIVITY IN MARKETING AS AN INDICATOR OF ITS STRUCTURE AND DISCIPLINARY BOUNDARIES

被引：52

|

作者：

GOLDMAN, A

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 04期

关键词：

D O I：

10.2307/3150809

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：485 / 494

页数：10

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