PARENTAL INFLUENCE ON CONSUMER AND PURCHASE BEHAVIOUR OF GENERATION Y

被引:0
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作者
Wiese, Melanie [1 ]
Kruger, Liezl-Marie [1 ]
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[1] Univ Pretoria, Dept Mkt Management, ZA-0002 Pretoria, South Africa
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C [社会科学总论];
学科分类号
03 ; 0303 ;
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页码:21 / 31
页数:11
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