'This campaign is all about.' Dissecting Australian campaign narratives

It has sometimes been suggested that there are only a handful of campaign narratives in existence, and that political parties repeatedly recycle these when running for elected office. In this paper, we test this suggestion by dissecting the narratives communicated by Australia's major political parties over 10 years of state and federal election campaigning. We find that just six narratives dominate in Australian electoral discourse, and explore how these narratives are linked to issues such as incumbency and the electoral context.