A POWER POTENTIAL APPROACH TO MIDDLEMEN STRATEGIES IN SOCIAL MARKETING

被引：4
|
作者：
ANDREASEN, AR
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1984年 / 18卷 / 04期
关键词：
D O I：
10.1108/EUM0000000004786
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：56 / 71
页数：16
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