CHINESE MANAGERS ATTITUDES TOWARD ADVERTISING IN CHINA

被引：16

作者：

SEMENIK, RJ ^{[1
]}

ZHOU, N ^{[1
]}

MOORE, WL ^{[1
]}

机构：

[1] UNIV UTAH,GRAD SCH BUSINESS,SALT LAKE CITY,UT 84112

来源：

JOURNAL OF ADVERTISING | 1986年 / 15卷 / 04期

关键词：

D O I：

10.1080/00913367.1986.10673039

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：56 / 62

页数：7

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