Green attendees' evaluation of green attributes at the convention centre: using importance-performance analysis

For convention centre operators, managers, and meeting professionals, the current focus on green meetings is no longer a trend. Cities in the USA are seeing a boom in green attribute development at convention centres; however, little is known regarding attribute perception from an event attendee perspective. This study explored the importance and performance of 20 green attributes relevant to the meetings and events industry. An online questionnaire was administered to 115 event attendees at the Phoenix Convention Center. The survey obtained importance and performance ratings for these green attributes. Findings indicate that the green industry identified attributes that are important from an event attendee perspective. Results should be valuable to convention sales/service managers, green marketing research, and green attribute development for the meetings and events industry.