VALUE CONGRUENCY - THE CASE OF THE SOCIALLY RESPONSIBLE FIRM

被引：16
|
作者：
BALAZS, AL
机构：
来源：
JOURNAL OF BUSINESS RESEARCH | 1990年 / 20卷 / 02期
关键词：
D O I：
10.1016/0148-2963(90)90061-H
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article examines the congruency between the values held by customer service representatives and their perceptions of their organization's values. A questionnaire was distributed to the representatives of two financial services firms (n = 159), one of which identifies itself as "socially responsible." Subjects were asked to rank the terminal values of the Rokeach Value Survey by importance to themselves and to their firm. Results indicate value congruency is more widespread in the socially responsible firm. © 1990.
引用
收藏
页码：171 / 181
页数：11
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