MULTIPLE BUSINESS GOALS SETS AS DETERMINANTS OF MARKETING CHANNEL CONFLICT - AN EMPIRICAL-STUDY

被引:63
作者
ELIASHBERG, J [1 ]
MICHIE, DA [1 ]
机构
[1] NEW MEXICO STATE UNIV, COLL BUSINESS ADM & ECON, LAS CRUCES, NM 88003 USA
关键词
D O I
10.2307/3151794
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:75 / 88
页数:14
相关论文
共 71 条
[1]   POLITICAL ROLE OF TRADE ASSOCIATIONS IN DISTRIBUTIVE CONFLICT RESOLUTION [J].
ASSAEL, H .
JOURNAL OF MARKETING, 1968, 32 (02) :21-28
[2]   CONSTRUCTIVE ROLE OF INTERORGANIZATIONAL CONFLICT [J].
ASSAEL, H .
ADMINISTRATIVE SCIENCE QUARTERLY, 1969, 14 (04) :573-582
[3]  
BAILEY AD, 1976, ACCOUNT REV, V51, P559
[4]  
BARCLAY S, 1976, 761 DEC DES INC TECH
[5]  
BOULDING K, 1964, POWER CONFLICT ORGAN, P136
[6]  
BRANDSTATTER H, 1982, GROUP DECISION MAKIN
[7]   MEASURES OF MANIFEST CONFLICT IN DISTRIBUTION CHANNELS [J].
BROWN, JR ;
DAY, RL .
JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) :263-274
[8]  
Cadotte E.R., 1979, RES MARKETING, V2, P127
[9]   THE INFORMANT IN QUANTITATIVE RESEARCH [J].
Campbell, Donald T. .
AMERICAN JOURNAL OF SOCIOLOGY, 1955, 60 (04) :339-342
[10]   PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS [J].
CHURCHILL, GA .
JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) :64-73