Conceptualizing mega-event flagships-A case study of China Pavilion of Expo 2010 Shanghai China

Mega-event flagship (MEF) is a dual instrument for staging a mega-event and catalyzing regional urban renewal. Despite its unfailing popularity and controversial nature, many initiators seem to equate MEF development with signature architecture, resulting in a persistent issue of underuse among MEFs in the post-event era. Although research findings indicate that the early stages hold the key to the future of MEFs, insufficient research on this crucial matter has been done to provide useful analyses as to how to achieve this. To rectify this, this paper presents a case study of China Pavilion (CP) as the most spotlighted MEF initiated by Expo 2010 Shanghai China. Through participant observation, archival records, and documentation, the case of CP was extensively explored to learn how the client organization has addressed the issues of form, function, and future positioning at the early stages. By linking the pre-Expo conceptualization with its post-Expo performance, the case brings a renewed attention to the early stages of MEF development. Although it is a single-case study, this research yields results that indicate the possibility of having beneficial spillover impact on broader-scale urban renewal by balancing an MEF's dual mandate. (C) 2013. Higher Education Press Limited Company. Production and hosting by Elsevier B.V. Open access under CC BY-NC-ND license.