PIONEERING VERSUS INCREMENTAL INNOVATION - REVIEW AND RESEARCH PROPOSITIONS

被引：113
作者：
ALI, A
机构：
来源：
JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1994年 / 11卷 / 01期
关键词：
D O I：
10.1111/1540-5885.1110046
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Marketing's role in supporting a company's efforts to develop pioneering and incremental products can be quite different. Abdul Ali examines published articles and offers a set of propositions to show how several factors influence the product development decision. He cites examples from the business world to illustrate these propositions. This article suggests that a firm should take into account several factors relating to its capabilities, along with various project and market characteristics, in order to decide what products it should develop.
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页码：46 / 61
页数：16
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