The dynamic familiness of family firms. The case of Grupo Yllera

This paper applies dynamic capabilities approach to the study of family businesses. We introduce the term 'dynamic familiness' to show the capability of family firms to create, extend, or modify their unique bundle of resources coming from the interaction between the family, the individuals and the firm. Our aim is to give empirical evidence about the process of generation and reconfiguration of the resources in the family firm. This process will allow the firm to evolutionary adapt and survive through the generations. To achieve this objective, we conduct a case study in Grupo Yllera, a representative firm of Spanish family firms.