CASE STUDIES IN MULTI-ATTRIBUTE UTILITY MODELING - A MODEL FOR BRAND COMPARISONS

被引:0
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作者
PHILLIPS, LD [1 ]
机构
[1] UNIV LONDON LONDON SCH ECON & POLIT SCI,LONDON WC2A 2AE,ENGLAND
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中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
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页码:A13 / A13
页数:1
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