STRATEGIC MANAGEMENT ON AMBIENCE OF VOLUNTARY WORK

The present paper analyses the appearance and evolution of a voluntary organization with nuclear activities concentrated on the canvassing, training and allocation of voluntary work in Curitiba, on basis of the approach of the strategic management and presuppositions conceptual-theoretically of the Resource-Based View (RBV). In a first moment, in the conceptual-theoretical referential, there are articulated the perspectives of the strategic management and of the RBV in space own to acting of voluntary organizations. When this was done, in a first analysis level, there is carried out the presentation and discussion of the scenery and of the strategies that culminated in the creation, structuring and functioning of the centers of volunteers in Brazil. Next, in the transition for the second analysis level, there is treated the creation of the Centro de Acao Voluntaria (CAV), as consequence of the implementation of strategy of the Comunidade Solidaria, and of the identification of the initial strategies of his operations. When the environment was defined and the form of acting of the organization, finally, the focus is concentrated in the second analysis level to treating the activities of captivation, transformation and application of social capital, as resource incorporated by the voluntary labor applied in social causes by copartner organizations of the CAV. The results reveal the existence of a network of centers of volunteers loosely coupled and that the performance of the organization in study is dependent more of his isolated local initiatives of what regional or national influences of a system of governance for encouragement of the voluntary work.