The agenda-setting effect and the campign issues in 2008 general elections

During election campaigns the agenda setting effect is of particular interest because the media are a privileged channel for the information about the candidates. We studied the transfer of importance on the campaign issues in the 2008 elections in Spain. We used a logistic regression with the post-election survey data from CIS to explain the agenda setting effect. The results confirm that the information consumption is not the only factor by giving salience to issues, but act together with other constraints related to the individual's life experience.