From the mass media to social media: reflections on the new media ecology

The media ecosystem is a research methodology proposed by Neil Postman and Marshall McLuhan in 1971, with its consolidation based on solid concepts presented in 1979. However, it presents cross-cutting concepts to other media studies, many of them developed by theorists who will update, or built concepts that sustain a new media ecology. The article presents an update of these views from a research that has as a methodology the depth bibliographic method. We hope to offer, with the results presented here, the possibility of a conceptualization of a new media ecology. As results of the investigation, we present indicatives for the stock of new metaphors of the contemporary media ecology.