The Corporate Social Responsibility Continuum as a Component of Stakeholder Theory

被引：92
|
作者：
Munilla, Linda S. [1 ]
Miles, Morgan P. [1 ]
机构：
[1] Georgia Southern Univ, Dept Management Mkt & Logist, Mkt, Statesboro, GA 30460 USA
来源：
BUSINESS AND SOCIETY REVIEW | 2005年 / 110卷 / 04期
关键词：
D O I：
10.1111/j.0045-3609.2005.00021.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
... executives who wish to make their organizations better corporate citizens face significant obstacles. If they undertake costly initiatives that their rivals don't embrace, they risk eroding their competitive positions. And if they invite government review, they may be hampered by costly regulations that impose onerous costs without generating meaningful societal benefits in return. (Martin, 2002: 5)
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页码：371 / 387
页数：17
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