Funes and the Search Engine

This article considers the challenges and opportunities publishers and libraries face in redefining themselves in the digital age. Migrating resources from print to electronic format represents only one aspect of this redefinition. Both entities must make their resources findable via the search engines that are increasingly the first and last stop in research by students and by faculty. And findability itself amounts to more than making library collections work seamlessly with the Internet; it also requires a more user-centered approach to product development, design, and communication/marketing. Drawing on a wide variety of culture reference points, this article addresses learning, research, and strategic planning.