TOWARD A THEORY OF THE PRODUCT LIFE-CYCLE - EXPLAINING DIVERSITY

被引：23

|

作者：

MIDGLEY, DF

机构：

来源：

JOURNAL OF MARKETING | 1981年 / 45卷 / 04期

关键词：

D O I：

10.2307/1251478

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：109 / 115

页数：7

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