A Review of Microblogging in the Enterprise

As a worldwide phenomenon, Microblogging has gained increasing popularity. Twitter has not only attracted more than 100 Million active users in its six year history but is also said to have a considerable impact on public communication as is signified by its use during the Arab spring movement. In the corporate arena, the Enterprise Microblogging platform Yammer claims to have grown to more than 100 000 corporate users. Since Microblogging is claimed to have benefits in fostering communication and knowledge sharing within enterprises, it seems timely to take a closer look at the phenomenon. Our paper summarizes the state of the art on Enterprise Microblogging. It reviews three Enterprise Microblogging case studies and compares their key findings regarding implementation, use and created benefits.