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THE INFORMATION-PROCESSING OF PICTURES IN PRINT ADVERTISEMENTS
被引:340
|
作者
:
EDELL, JA
论文数:
0
引用数:
0
h-index:
0
EDELL, JA
STAELIN, R
论文数:
0
引用数:
0
h-index:
0
STAELIN, R
机构
:
来源
:
JOURNAL OF CONSUMER RESEARCH
|
1983年
/ 10卷
/ 01期
关键词
:
D O I
:
10.1086/208944
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:45 / 61
页数:17
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