GENDER ANALYSIS OF THE ADVERTISING CAMPAIGNS OF THE GENERAL DIRECTORATE OF TRAFFIC

被引：0

作者：

Gaona Pisonero, Carmen ^{[1
]}

Martinez Pastor, Esther ^{[1
]}

机构：

[1] Univ Rey Juan Carlos, Fac Ciencias Comunicac, Mostoles, Spain

来源：

REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS | 2009年 / 7卷 / 02期

关键词：

Gender; pragmatic; social advertising; institutional advertising language of advertising; communication; semantization;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

We analyzed the treatment of gender in advertising campaigns for the Traffic Department of the Interior Ministry of the Government of Spain. The Campaigns were made from 2002 until 2007. These campaigns are part of the collective imagination of the Spanish population. These campaigns are also part of our cultural heritage. The methodology is based on specific variables recorded in both the visual code and the code of sound, of the sample. The application of rigorous methodology will lead to break stereotypes and false generalizations.

引用

页码：195 / 213

页数：19

共 50 条

[1] Humour in the graphic advertising of Spain's General Directorate of Traffic (1960-2009)
Nicolas Ojeda, M. A.
Martinez Pastor, E.
Gaona Pisonero, C.
REVISTA LATINA DE COMUNICACION SOCIAL, 2015, 70 (07): : 765 - 781
[2] DISCUSSING GENDER STEREOTYPES. ANALYSIS OF REPRESENTATIONS OF NEW MALE IN ADVERTISING CAMPAIGNS
Peralta Ribeiro, Bruno Cesar
da Silva, Gabriela Vieira
Santana, Monalisa Santos
Mota, Romilda Costa
CADERNO PROFISSIONAL DE MARKETING UNIMEP, 2019, 7 (01) : 1 - 16
[3] Gender and Attack Advertising in U.S. Senate Campaigns
Koval, Nicole
Miller, Kenneth M.
SAGE OPEN, 2024, 14 (02):
[4] ADVERTISING CAMPAIGNS
Hilgert, J. Robert
JOURNAL OF MARKETING, 1952, 16 (04) : 486 - 486
[5] Promoting Distrust? A Chronicle of the 2005 British General Election Advertising Campaigns
Dermody, Janine
Hanmer-Lloyd, Stuart
JOURNAL OF MARKETING MANAGEMENT, 2005, 21 (9-10) : 1021 - 1047
[6] Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.
Limbu, Yam B.
INTERNATIONAL JOURNAL OF ADVERTISING, 2016, 35 (05) : 846 - 863
[7] Firm Marketing Strategy Based on Analysis of Advertising Campaigns
Blaskova, Veronika
Strelec, Lubos
INTERNATIONAL CONFERENCE ON NUMERICAL ANALYSIS AND APPLIED MATHEMATICS (ICNAAM-2018), 2019, 2116
[8] A textual analysis of pathemic effects in educational advertising campaigns
RODRIGUES, Francisca Tarcicle Pontes
de OLIVEIRA, Rafael Lima
da Silveira, Geana Barbosa
ENTREPALAVRAS, 2022, 12 : 76 - 96
[9] Social advertising and its influence on the perception of social campaigns for the prevention of traffic accidents in Ecuador
Cardenas-Rebelo, Amy
Alberto Orozeo-Toro, Jaime
RETOS-REVISTA DE CIENCIAS DE LA ADMINISTRACION Y ECONOMIA, 2020, 10 (20): : 219 - 231
[10] DIRAC: A Hybrid Approach to Customer Demographics Analysis for Advertising Campaigns
Tran Anh Tuan
Tien-Dung Cao
Tram Truong-Huu
PROCEEDINGS OF 2019 6TH NATIONAL FOUNDATION FOR SCIENCE AND TECHNOLOGY DEVELOPMENT (NAFOSTED) CONFERENCE ON INFORMATION AND COMPUTER SCIENCE (NICS), 2019, : 256 - 261

← 1 2 3 4 5 →