THE INFLUENCE OF CENTS-OFF COUPONS ON BRAND CHOICE DECISIONS AT THE POINT OF PURCHASE

被引：0

|

作者：

CONOVER, JN

机构：

来源：

ADVANCES IN CONSUMER RESEARCH | 1989年 / 16卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：443 / 446

页数：4

相关论文

共 19 条

[1] OBSERVATIONS - ARE CENTS-OFF COUPONS EFFECTIVE
CHEONG, KJ
JOURNAL OF ADVERTISING RESEARCH, 1993, 33 (02) : 73 - 78
[2] CENTS-OFF COUPONS - BOON OR BOONDOGGEL FOR CONSUMERS
UHL, JN
JOURNAL OF CONSUMER AFFAIRS, 1982, 16 (01) : 161 - 165
[3] POTENTIAL PROFITABILITY AND DECREASED CONSUMER WELFARE THROUGH MANUFACTURERS CENTS-OFF COUPONS
HOWELL, J
JOURNAL OF CONSUMER AFFAIRS, 1991, 25 (01) : 164 - 184
[4] MANUFACTURER CENTS-OFF COUPONS - SOME FOOD DISTRIBUTION-SYSTEM ISSUES
HAMM, LG
GALLO, AE
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1983, 65 (05) : 1185 - 1185
[5] INVESTIGATING PURCHASE INCIDENCE, BRAND CHOICE AND PURCHASE QUANTITY DECISIONS OF HOUSEHOLDS
CHINTAGUNTA, PK
MARKETING SCIENCE, 1993, 12 (02) : 184 - 208
[6] REFERENCE GROUP INFLUENCE ON PRODUCT AND BRAND PURCHASE DECISIONS
BEARDEN, WO
ETZEL, MJ
JOURNAL OF CONSUMER RESEARCH, 1982, 9 (02) : 183 - 194
[7] ASYMMETRIC RESPONSE TO PRICE IN CONSUMER BRAND CHOICE AND PURCHASE QUANTITY DECISIONS
KRISHNAMURTHI, L
MAZUMDAR, T
RAJ, SP
JOURNAL OF CONSUMER RESEARCH, 1992, 19 (03) : 387 - 400
[8] Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products
Trachtman, Carly
Van Dop, Molly
Villas-Boas, Sofia
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, 2019, : 197 - 204
[9] A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
Mehta, Nitin
Ma, Yu
JOURNAL OF MARKETING RESEARCH, 2012, 49 (04) : 435 - 451
[10] Point of Sale Displays Influence Consumer Decisions to Purchase Native Grasses
Narem, Diane M.
Meyer, Mary Hockenberry
Yue, Chengyan
Roth, Nicole
HORTTECHNOLOGY, 2018, 28 (06) : 748 - 754