THE SIGNIFICANCE OF STATISTICAL SIGNIFICANCE TESTS IN MARKETING-RESEARCH

被引：98

|

作者：

SAWYER, AG ^{[1
]}

PETER, JP ^{[1
]}

机构：

[1] UNIV WISCONSIN,MADISON,WI 53706

来源：

JOURNAL OF MARKETING RESEARCH | 1983年 / 20卷 / 02期

关键词：

D O I：

10.2307/3151679

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：122 / 133

页数：12

相关论文

共 50 条

[1] COMBINING TESTS OF SIGNIFICANCE IN TEST MARKETING-RESEARCH EXPERIMENTS
DUTKA, S
JOURNAL OF MARKETING RESEARCH, 1984, 21 (01) : 118 - 119
[2] Statistical significance tests in language teaching research
Nassaji, Hossein
LANGUAGE TEACHING RESEARCH, 2020, 24 (06) : 739 - 742
[3] STATISTICAL SIGNIFICANCE TESTS
HUDSON, WH
SOCIAL SERVICE REVIEW, 1985, 59 (02) : 322 - 322
[4] STATISTICAL TESTS OF SIGNIFICANCE
DAVIDSON, JH
ANALYTICAL CHEMISTRY, 1948, 20 (12) : 1132 - 1135
[5] TESTS OF STATISTICAL SIGNIFICANCE
LINDVALL, CM
PHI DELTA KAPPAN, 1957, 38 (08) : 314 - 316
[6] STATISTICAL SIGNIFICANCE TESTS
COX, DR
BRITISH JOURNAL OF CLINICAL PHARMACOLOGY, 1982, 14 (03) : 325 - 331
[7] STATISTICAL POWER AND EFFECT SIZE IN MARKETING-RESEARCH
SAWYER, AG
BALL, AD
JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) : 275 - 290
[8] STATISTICAL-MODEL COMPARISON IN MARKETING-RESEARCH
BARRY, CB
WILDT, AR
MANAGEMENT SCIENCE, 1977, 24 (04) : 387 - 392
[9] Caveats for using statistical significance tests in research assessments
Schneider, Jesper W.
JOURNAL OF INFORMETRICS, 2013, 7 (01) : 50 - 62
[10] MARKETING-RESEARCH
GIRAGOSIAN, NH
ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 1991, 202 : 2 - SCHB

← 1 2 3 4 5 →