Impact of ict in tourism: the colombian case

被引：8
|
作者：
Lopez Rodriguez, Alba Ligia [1 ]
Lopez Rodriguez, Sergio Andres [2 ]
机构：
[1] UNAD, ECBTI, Carrera 14 14 Sur 23, Bogota, Colombia
[2] Univ Libre Secc Cali, Fac Ciencias Econ Adm & Contables, Diagonal 37A,3-29, Cali, Colombia
来源：
CUADERNOS DE TURISMO | 2018年 / 41期
关键词：
Colombian Tourism; ICT in Tourism; Social Traveler; Social Marketing and Experiential Marketing;
D O I：
10.6018/turismo.41.327081
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The information and communication technologies (ICT) have driven global tourism by adopting business models focused on Internet Marketing. To analyze how Colombian tourist MSMEs (Micro, Small and Medium Enterprises) have used these technologies, we do an exploratory and descriptive study based on primary and secondary sources, allowing roughly to conclude that most do not use ICT appropriately, although there is government support with policies for tourism development and massive spread of the Internet.
引用
收藏
页码：399 / 418
页数：20
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